VICELAND

RIGHT NOW ON TV

To wake people up to the arrival of VICELAND, we had to differentiate our content from the mediocre stuff on other channels. The strategy was to create an Ofcom nightmare full of exciting provocative imagery and descriptive copy.

AWARDS

Promax Gold Award - Best Channel Launch

CREDITS:

Creatives: Christopher Verdicchio & Lydia Raghavan
Editing: Christopher Verdicchio
Copwriting: Lydia Raghavan