THE CARLING BLACK LABEL PROJECT
To celebrate Carling's place at the heart of modern British culture we created the Carling Black Label Project:
A one-off event to mark Carling's patronage of music, festivals and gig venues by pairing two British electronic groups - Underworld and Gorgon City - and recording their performances of Cowgirl live to vinyl at Abbey Road Studios. An extremely rare and electrifying live music experience.
THE EVENT
UNDERWORLD BTS
GORGON CITY BTS
BRAND FILM
We oversaw the brand identity for the CBLP, working closely with Yes Studio to consult on all the visual assets and the event space.
The vintage carling Black label branding was updated by sawdust design
credits:
Creatives: Lydia Raghavan & Stephanie Rohr
Design: Yes Studio & Sawdust
Creative Director: Ben Middleton
Agency: Creature