KING OF THE ROAD

Pro skate teams do tricks and Jackass challenges on a road trip whilst competing against other shit hot skate teams = KING OF THE ROAD.

To promote the first and second season on VICELAND we hyped up the skate community and threw a skate session party, flew a few of the skaters over to attempt some very British challenges, projection mapped a skate ramp and created Top Trump profile films to introduce the skaters.