CARLING WORLD CUP IDENTS

I wrote this bundle of Carling sponsorship idents for ITV's coverage of the World Cup.

The five to seven-second films were said to have been the most entertaining idents during the tournament.

Here are some of my favourite reactions on Twitter:

credits

Directed by: Dax Armand Martinez-Vargas
Creatives: Lydia Raghavan & Steph Rohr
Creative Director: Stuart Outhwaite
Agency: Creature
Production Company: Smuggler