HOMETIME

Children from real families don't skip off into the sunset after a fun day at the jungle gym. They have to be forcibly removed. As part of Anchor's 'That's the Good Stuff' campaign we chose this messily relatable family moment to sell their straightforwardly wholesome spreadable butter.

credits: 

Directed by: Kyra and Constantin
Creatives: Lydia Raghavan & Tori Fannon
Creative Director: Ben Middleton
Agency: Creature
Production company: Passion