VOICEMAILS

As the little sister to an American channel, we wanted to represent our audience's distinct tone of voice and colourful opinions. So we rolled out the Viceland US voicemail line for viewers in the UK to leave messages about the shows they'd just watched or to answer our questions of the week.

The films lived on the channel around the ad breaks and on VICELAND's social platforms.

Promax - Best On-Air Campaign - GOLD - 2017

CREDITS:

Creatives: Lydia Raghavan, Tom Edwards, Chelsea White, Christopher Verdicchio & Rhys Malcolm
Design: Rhys Malcolm, Chelsea White & Ralph Matthews
Producer: Emma Love