GRIMENET
It's violently safe to say that Grime artists don't go on Mumsnet.
"Is it a MILF website?" was one guess.
So we ripped a bunch of thread topics from Mumsnet forums and asked the UK Grime scene for their sage advice.
The mini-series picked up a Silver for Best Uncategorised work at Creative Circle.
grimenet trailer
I concepted and directed the five films which premiered on Viceland before going out on social where they connected with a young audience and boosted VICELAND'S brand awareness.
Over 2 million organic views online.
Over 6 million unique impressions on Snapchat.
MY 16YO IS DATING A 21YO - WHAT ADVICE DO YOU HAVE?
Do dinosaurs exist? Should They be on the curriculum?
Spin off radio show on Radar Radio featuring our Grimenet stars.
AN ADAPTATION OF THE SERIES WAS CREATED WITH FRENCH RAPPERS FOR VICELAND'S GALLIC AUDIENCE.
And finally, big LOVE to our CHEEKY sponsors....
credits:
Directed by: Lydia Raghavan
Creatives: Lydia Raghavan & Alhan Gençay
Design: Chelsea White
Editing: Christopher Verdicchio & Karl Stanley
Sound: Guy Chase
Colour: Benjamin Rozario
Producer: Emma Love